Consumers trust online reviews to help them make decisions about what products to buy, where to eat, what company to hire for services, or how much to pay for something. Because of the overwhelming trust and reliance on online reviews, many job applicants look at reviews of potential employers when considering job offers.
A survey conducted by Fractl revealed that one in three job applicants have rejected a job offer based on negative reviews of the employer they read online. Unfavorable employer reviews are not uncommon because disgruntled former employees often leave reviews.
Out of 1,096 reviewers polled, half admitted to leaving a one- or two-star review of their employer. Eighty percent of reviewers were willing to defend their reviews, and 12 percent wished they had been more negative. The most common complaints by former employees include poor management practices, a negative company culture or work environment, and high turnover.
Some career building websites allow current or former employees to review employers on the site. Often, these websites use a multi-tier review process to eliminate reviews that are invalid, discriminatory, spiteful, or defamatory.
Surprisingly, ten percent of respondents revealed they lied or stretched the truth when writing their negative review. Nearly half of reviewers who were dishonest admitted that their motivation was to harm the reputation of the company.
Reviews of organizations may be truthful or not, but it is important to remember that they only offer a narrow view of what the organization's culture is actually like. Those who leave reviews may be inclined to focus heavily on negative experiences and fail to include any positive ones. Experts advise job applicants to remember that for every bad review, there could potentially be many other happy employees who have simply not left a review at all.
How organizations respond to negative reviews is the most important factor for job applicants to consider. Employers may use bad reviews as a suggestion for how they can improve their company culture or to see where their management practices could be changed. Jennifer Liu "1 in 3 people have turned down a job offer because of a company's bad online reviews – but they're not always true" cnbc.com (Jan. 06, 2020).
So, the question for our readers is: Is your organization suffering from bad online reviews?
Please take the poll. Here is the opinion of one of the McCalmon editorial staff:
Jack McCalmon, Esq.
We don't have that problem, but we also are not a large employer; nor do we provide services to the general public.
Negative reviews should be responded to with a positive response, thanking the reviewer for their feedback. Another way to combat negative reviews as to hiring is to provide positive reviews from current and former employees.
You can answer our poll. Please note any comments provided may be shared with others.